The donation platform enables you to support Estonian non-profits that have been selected by an evaluation committee. An application round takes place every couple of years, and the committee includes up to ten experts from different fields.

All organisations accepted to the “I Love to Help” platform have undergone a background check to ensure proper use of donations. In addition, all members follow the Good Practice of Fundraising, which means they follow these principles:

• Information about the fundraiser is easy to find. Their website shows the organisation’s goals, annual reports, previous use of donations, statutes, names of board members and employees, and contact details. Donors are informed about taxes and benefits linked to donating.
• The purpose of the donation and expected results are stated clearly. If donations are collected to pass on to someone in need, donors are told in advance how much of the donation covers collection and mediation costs.
• No pressure is used to make anyone donate. Donors decide on the amount and whether their name is shown.
• When collecting donations to support someone else, the fundraiser respects the recipient’s privacy. No information is shared without their consent, and special care is taken to protect children’s rights.
• Donations are used responsibly, purposefully, and efficiently. If a collected donation cannot be used, the donor is informed and offered a refund or a new agreement on the use of the donation.
• The fundraiser keeps promises regarding the use of donations and reporting. They share updates on their website and, when possible, directly with donors.

Each organisation’s introduction text explains which activities they raise funds for and to what extent. You can support their main activities or specific projects.

The platform uses EveryPay payment solution. Donations can be made through bank links, card payments, Apple Pay, or Google Pay. The full donation amount goes directly to the organisation’s bank account without any service fees.

Each organisation has set a fundraising goal for the period from June 2023 to May 2027. If the goal is not reached, nothing much happens — all donations already made have been transferred to the organisation’s account, and no money is taken back.

To ensure your donation appears automatically in your tax return, you need to log in to the platform (using ID-card, Smart-ID, or Mobile-ID) and add your personal identification code under your profile settings or insert it before making a donation while logged out. Identification code is needed so the organisation can report your donation to the Tax and Customs Board. If you add it before the declaration period (by 1 February), the data will appear in the pre-filled tax return.

Note! For donations made by card payment, your personal identification code is not disclosed to the donation recipient, even if you have entered it in the donation platform. This means that the donation will not be automatically included in your tax return. If you wish to deduct income tax for a donation made by card payment, you must provide the recipient NGO with your first and last name and personal identification code together with the donated amount, and confirm the donation with a bank account statement showing the transaction.

Your name is shown only to the organisation you donated to and to the platform’s administrator, and only if you are logged in, have added your name to your profile, and have allowed it to be displayed. Donation details are not shown publicly to other visitors.

A donation initiative is a way to involve family, colleagues, acquaintances, and friends in supporting a cause you care about on the platform. You can create an initiative, for example, to ask for donations instead of birthday gifts. More information is available here: www.armastanaidata.ee/initiate.

A donation initiative can only be created to support an organisation listed on the “I Love to Help” platform. When starting, you must first choose the organisation or project you want to support.

A donation initiative does not need a fixed financial goal. However, setting one can help spread the message of the charitable action. An initiative can run for up to three months.