NGO Loomus project "I Am on Side of Animals."

NGO Loomus project "I Am on Side of Animals."

How does your donation help? »

391 donations 9 283.44 / 12 000.00 €
Project already completed. Thanks to all who contributed!

How does your donation help?

How does your donation help?

The project NGO Loomus titled "I Am on Side of Animals" raises people's awareness about the situation of the animals used in fur industry, agriculture, entertainment and for laboratory testing.

As a result of our daily activities the real situation of animals is seen more clearly in society; people's consumption choices change over time; Estonian legislation becomes more specific and animal-friendly; Estonian cultural attitude toward animals becomes a subject of debate, and modern ethical streams of thought will meet a wider audience. Loomus is the first Estonian organization active in the field of animal custody, and which has been created by experienced animal welfare experts. 

Your contributions make it possible to provide information materials, pay for administrative costs, legal or other expert costs, create IT solutions and organise various events (e.g. information stands, seminars, courses, charity concerts).

The organization is included on the list of income tax incentive non-profit organizations and the donors will get back the income tax paid from their donation and the donations made by companies are tax-free (Estonian Income Tax Act § 49). Read more about taxes: Donating and taxes.

9 283.44 / 12 000.00 €
  • Private donations
  • Swedbank
  • Swedbank rewards points

Here you can see the donations made to the organization since June 2019.

The donated Swebank Rewards Points will be transferred to the organizations and made visible twice a year – on December and June.

Estonian fashion designers support a ban on fur farming


For the first time in Estonia, local fashion designers stand up to support a ban on fur farms in a campaign run by the animal advocacy organization Loomus. This project is a part of the long-term campaign “I am on the side of animals!”, which supports the ambition to submit a bill to the parliament that would ban fur farming in Estonia.

The campaign includes fashion designers Reet Aus, Margaret Kodusaar, Kalle Aasamäe, Kätlin Kikkas, Perit Muuga, Marilin Sikkal, Tiiu Roosma and Kadri Vahe. The author of the photos is Juta Kübarsepp, designs are made by Tõnis Aaliste.

All the fashion designers, who stood up in the campaign, also joined the international Fur Free Retailer program, in which the participating designers, fashion houses, clothing chains and stores do not produce or sell products made of real fur.

By establishing fur free principles, the Estonian fashion designers join famous high-end brands and store chains such as Armani, Hugo Boss, Tommy Hilfiger, Calvin Klein, Stella McCartney, H&M, Esprit, Lindex, Etnies, O’Neill and others. Altogether about 300 companies across the world have joined the program.

In 2014, a national petition to ban fur farms in Estonia gathered more than 10,000 signatures from the citizens of Estonia. At the end of 2014, Loomus took the signatures and the corresponding memorandum to Riigikogu, the parliament of Estonia. After numerous public discussions and analyses, the Rural Affairs Committee that was supposed to decide the fate of fur farms in September this year, has decided to postpone the decision and ask for an opinion from the government of Estonia. 

An international petition to ban fur farms in Estonia has already gathered more than 28,000 signatures (

Today, fur farming is banned in the United Kingdom, Austria, Croatia, the Netherlands, Slovenia and Bulgaria. Fur farming is partially banned in Denmark, Switzerland, Sweden, Italy and New Zealand. According to a survey conducted by TNS Emor, 58% of the Estonian population do not support fur farming.